How bread-making makes you a better product designer

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Quarantine Bread Craze

Back in late March around the beginning of quarantine, there was a sudden boom in home cooking with everyone locked down with plenty of time on their hands. Sourdough bread, quite specifically, was featured almost endlessly in my Instagram stories.

More personally, five friends reached out to me on how to get started baking their own bread, and I was happy to help. I wouldn’t say that I’m a “bread master,” but I’ve been baking sourdough bread for three years now. It’s one of the most satisfying things that anyone can make. …

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Not the traditional case study, well sort of…

Before diving deep into this project, here’s a preface of sorts. In this post, I’m accomplishing two things, sharing my design process, then my reflection with 3 key lessons. For any designer early in their career reading this, I hope this knowledge gives you the foresight to do your best work on any project. Lesson 2 is my fav 🤓. Let’s get started~

Project Overview

Inversation was an internal venture at SAP building a sales automation tool to replace manual work. …


Mike Castro

designer • good dude

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